Personal shopping in London: Nine services to elevate your style
In a city like London, shopping can feel overwhelming. With endless boutiques and department stores everywhere, knowing where to start can be difficult – especially when it comes to fashion. That’s where a personal shopper in London comes in.
Instead of aimless browsing, a personal shopper helps you shop with purpose, saving you time and elevating your wardrobe in the process. Whether you’re here for business, study, or leisure, having expert guidance can make all the difference. From tailoring your work attire to preparing for milestone celebrations, luxury shopping in London is transformed into an experience that feels effortless, curated, and undeniably stylish.
What is personal shopping?
At its core, personal shopping is about expertise and personalisation. A personal shopper in London works with you to understand your needs, preferences, and lifestyle, curating clothing, accessories, and even homeware to match.
Here’s what makes personal shopping unique:
A personalised experience – Personal shoppers offer consultations that ensure your choices fit your style, body shape, and budget.
Wardrobe enhancement – Their guidance helps you unlock fresh looks for both everyday wear and special occasions.
Stress reduction – As experts in fashion curation, personal shoppers eliminate decision fatigue, narrowing down your options with ease.
Time-saving – A personal shopper in London knows exactly where to find the right pieces, so you don’t have to.
Fashion expertise – With their insight into what’s stylish, you can stay on top of trends while still investing in timeless staples.
Financial sense – Personal shoppers steer you away from impulse buys and towards long-term investments.
Though most commonly associated with clothing, personal shopping extends to furniture, gifts, and even perfumes. And with the ever-evolving landscape of luxury shopping in London, these experts ensure your purchases are not only stylish but also meaningful.
Occasions that personal shopping can help with
Personal shoppers aren’t just for everyday wardrobes. They shine when you need to look your best for key moments, including:
Graduations.
Work parties and corporate events.
Birthdays and anniversaries.
Weddings and galas.
Dates and holidays abroad.
With their insider knowledge of luxury shopping in London, personal shoppers ensure you turn up to life’s biggest occasions in outfits that feel polished, authentic, and unforgettable.
Top personal shopping services in London
1. Liberty London
Housed in a famous Tudor revival building on Regent Street, Liberty is one of London’s classiest, most iconic department stores. Known for its eclectic mix of upscale fashion, beauty, and interiors, it’s also home to a tailored personal shopping service designed to make luxury shopping in London seamless.
What to expect
Liberty’s personal shoppers are experts in their fields – whether you’re looking for a seasonal wardrobe update, interior design inspiration, or the tasteful beauty products. They’ll guide you through the store’s collections with personalised recommendations, helping you discover pieces that suit your look and lifestyle.
How it works
Appointments can be booked online or in-store. Once you’ve enquired, Liberty matches you with a dedicated expert – be it fashion, interiors, or beauty – who will then walk you through your options during a one-to-one session.
2. Harrods London
Arguably the most famous department store in the world, Harrods on Brompton Road is a mecca for luxury shopping in London. From haute couture and fine jewellery to gourmet food halls, the scale can be daunting. That’s why Harrods’ personal shopping service is so highly sought after.
What to expect
Reserved for Harrods Rewards Platinum and Black Tier members, the service gives clients access to an elite team of personal shoppers who know the store inside-out. Whether you’re after a rare handbag, a complete wardrobe refresh, or simply want to navigate the vast store with ease, a Harrods personal shopper makes it possible.
How it works
You can arrange an appointment by emailing Harrods directly or by visiting the Personal Shopping reception in-store. Within 48 hours, a personal shopper will reach out to discuss your needs – often over WhatsApp or WeChat – before arranging an in-store session where they’ll guide you through the collections and even secure wishlist items on your behalf.
3. Styled By Hellena
Chelsea-based stylist Hellena offers an independent, boutique-style personal shopping service informed by over a decade in the fashion industry – including years spent as a Harrods stylist. Her expertise combines runway experience, high-end retail, and a knack for visual storytelling.
What to expect
Hellena’s services are perfect for busy professionals and clients looking for tailored, one-on-one support. She offers everything from colour analysis and wardrobe edits to sourcing luxury gifts, statement accessories, and homeware. Her signature service includes a pre-shop (where she curates pieces ahead of time), followed by a three-hour in-person styling session.
How it works
Clients begin with a Zoom consultation and questionnaire. Hellena then spends several hours sourcing items before the in-person appointment. Bookings can be made directly through her website.
4. Richard James, Savile Row
For men, few experiences rival a Savile Row tailoring session. Richard James is one of the leading names on the street, blending traditional British craftsmanship with contemporary style.
What to expect
Their personal shopping service focuses on bespoke and made-to-measure suiting. Clients work directly with a cutter to select fabrics, cuts, and finishing touches. The result is a unique garment that balances timeless tailoring with a modern twist.
How it works
The process begins with a consultation to choose fabrics and take measurements. A baste fitting follows, allowing adjustments before the suit is reworked. Final fittings ensure a perfect finish before the garment is completed by hand. Appointments can be booked directly with the store.
5. Perfumer H
For those seeking a different kind of luxury shopping in London, Perfumer H offers an immersive fragrance experience. Founded by master perfumer Lyn Harris, this artisanal brand specialises in refined, natural-smelling scents, alongside teas, candles, and incense.
What to expect
Both their Marylebone laboratory and Mayfair boutique are intimate, sensory spaces where you can explore the craftsmanship behind their unique fragrances. Their personal shopping sessions are designed to help you discover a bespoke scent, tailored to your personality and lifestyle.
How it works
Perfumer H’s personal shopping is by appointment only. Sessions last around an hour, cost £250, and include a complimentary fragrance. Appointments can be booked online.
6. Lisa Gillbe Style
Lisa Gillbe is a personal stylist and wardrobe consultant with a strong following among professionals, executives, and creatives. Her focus is on confidence-boosting wardrobe consultations and personal shopping trips that simplify your daily routine.
What to expect
Her service is ideal for those navigating career changes, preparing for promotions, or simply wanting to streamline their look. Lisa handpicks pieces that balance practicality with polish, ensuring clients always look their best with minimal effort.
How it works
The process begins with an enquiry on her website, followed by a discovery call. Lisa then researches shops and pre-selects items before taking you on a personal shopping trip where you try on her curated selections.
7. Wolf & Badger
Wolf & Badger is both a physical and digital marketplace representing over 200 independent fashion, beauty, and homeware brands worldwide. Their ethos is built on sustainability and conscious shopping.
What to expect
Instead of one-on-one shopping, Wolf & Badger offers a curated experience through tastemaker recommendations and advanced online filters. In-store, stylists guide you through independent and ethical collections, making it a refreshing alternative to mainstream luxury shopping in London.
How it works
You can visit their Berwick Street store in Soho for in-person advice or shop online using their filtering system, which lets you select by value, style, and sustainability criteria.
8. Fortnum & Mason
An icon of British heritage, Fortnum & Mason is synonymous with luxury hampers, gourmet foods, and stylish gifts. Its elegant Piccadilly store also offers personal shopping services for those wanting a more curated visit.
What to expect
Expect a blend of classic British charm and indulgence. Personal shoppers can guide you through fine teas, wines, and luxury gifting options, as well as advise on hampers for special occasions.
How it works
Appointments can be arranged online or in-store. Once booked, a Fortnum & Mason advisor will guide you through the store and make tailored recommendations as you go.
9. Christie’s
Christie’s isn’t a traditional retailer but rather one of the most prestigious auction houses in the world. For collectors, it offers personal shopping on a different scale – curating access to rare art, jewellery, antiques, and even digital assets.
What to expect
Christie’s client advisors work with you to understand your interests, budget, and collection goals. Whether bidding in live auctions or browsing private sales, they help you navigate this high-end market with confidence.
How it works
Advisors can be reached through Christie’s website or at their St James’s location. After an initial consultation, they’ll guide you through upcoming auctions or help source specific investment pieces.
A little about us
At Student Luxe, we believe living well in London means more than just finding the right apartment – it’s about surrounding yourself with the right lifestyle. That’s why we connect our residents with trusted services across the city, from fine dining to luxury shopping in London.
Our bespoke, high-end apartments are designed for those who value style, privacy, and convenience. And just as a personal shopper in London elevates your wardrobe, we aim to elevate your everyday experience. Whether you’re preparing for a big event, refreshing your look, or simply indulging in some well-deserved retail therapy, we’re here to make your London life effortless – and exceptional.
